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Blackridge Marketing

Turn Searches Into Genuine Enquiries.

We build and manage Google Ads campaigns focused on targeting people already looking for what you offer.

THE REALITY

Clicks Are Easy. Customers Are Harder.

Getting traffic to your website is only part of the job. The real goal is turning the right searches into enquiries, calls and opportunities for your business.

Get In Front Of The Right People

Not every click is worth paying for. We target high intent search terms so your ads show up exclusively for people actively looking for your service or product.

A Reason To Act

Getting the click is only half the battle. We match your ad copy and landing pages directly to search intent, making enquiry the obvious next step.

Know What's Actually Working

Impressions don’t pay the bills. We track every phone call, form fill, and lead so you know exactly how you are generating revenue.

WHAT WE DO

Your PPC Ad Campaigns, Properly Managed.

From initial strategy through to ongoing optimisation, we manage the parts of your campaigns that actually influence performance.

1.
Audit

We review your account structure and spend to uncover wasted ad budgets and untouched growth opportunities.

2.
Campaign Strategy

We design tailored ad strategies aligned with your specific growth goals, target audience, and key revenue drivers.

3.
Conversion Tracking

We set up accurate tracking so you know exactly which ads generate actual ROI.

4.
Ad Creation

We create high converting ad copy and assets designed to attract your target audience and outshine competitors.

5.
Management & Optimisation

We manage daily bids and conduct proactive SQR optimisation to filter out irrelevant searches, boost Quality Scores, and lower your cost-per-lead.

6.
Reporting & Scaling

We provide clear performance reporting so you know exactly what’s driving leads, while continuously scaling your top performing campaigns.

WHO WE WORK WITH

Driving Growth Across Every Industry.

We manage campaigns for virtually any industry of all shapes and sizes, but these are the industries where our experience has deliver the biggest impact.
Construction
Local Services
Hospitality
Health Care

WHAT WE EXPECT

The First 90 Days

01

Days 1 to 30

Audit & Clean-Up

We track down where your budget is being wasted, block irrelevant search terms, and build solid conversion tracking. No more burning money on empty clicks.

02

Days 31 to 60

Better Lead Quality

As the negative keyword lists build and the campaign matures, low-quality enquiries drop away. The leads hitting your inbox become noticeably more qualified.

email

03

Days 61 to 90

Predictable Enquiries

Your cost-per-lead stabilises into a reliable metric. You get a clear, repeatable system where monthly ad spend turns directly into consistent revenue.

04

Days 90+

Confident Scaling

With a proven acquisition cost locked in, you can safely put more budget behind what’s working to grab a bigger share of the market without burning cash.

FAQ

Your Questions,
Our Answers

We work with businesses investing £1,000+ per month in advertising spend. This allows us to gather enough data, identify opportunities and optimise campaigns properly to improve performance over time.

No. We work on a rolling monthly agreement with a 30-day notice period, rather than lengthy fixed-term contracts. We believe our results should be the reason you stay with us, not a contract.

We do recommend allowing at least 90 days for campaigns to gather enough data as this allows us to refine targeting and optimise performance to achieve the strongest possible results.

Every business is different, but most clients begin seeing improvements within the first 60 to 90 days. The initial phase focuses on gathering data, refining campaign performance and identifying what delivers the best results.

Paid advertising is an ongoing process, and consistent optimisation is what allows campaigns to improve and scale over time.

We manage campaigns across Google Ads and Meta Ads (Facebook & Instagram), supported by accurate conversion tracking and detailed reporting.

Every campaign is built around reliable data, giving you a clear understanding of what is working, where your budget is being spent and where opportunities exist.

Yes. You will always retain full ownership of your advertising accounts and data. We manage campaigns through our agency manager accounts, ensuring you maintain complete transparency, control and access at all times.

You will receive regular performance updates, clear monthly reports and ongoing communication whenever needed. We believe good communication is just as important as campaign performance.

Ready to grow your business?

Fill in the form, tell us a bit about your business and we’ll get back to you within 48 hours to talk through your goals.

Contact Form

Ready to grow your business?

Fill in the form, tell us a bit about your business and we’ll get back to you within 48 hours to talk through your goals.

Contact Form