Legal
Cookie Policy
Date Updated: 02/10/2026
This Cookie Policy explains how Blackridge Marketing (“we”, “us” or “our”) uses cookies and similar technologies on blackridgemarketing.co.uk.
It explains what cookies are, the technologies we use, why we use them, and how you can manage your preferences.
What Are Cookies
Cookies are small text files that are stored on your device when you visit a website.
Cookies can be used for a number of purposes, including helping websites function correctly, remembering preferences and providing information about how visitors interact with a website.
Some cookies are necessary for a website to function properly, while others, such as analytics cookies, are optional and require your consent where applicable.
How We Use Cookies
We use cookies and similar technologies to:
- Operate and secure our website
- Remember your cookie preferences
- Understand how visitors use and interact with our website
We use Google Analytics 4 (GA4) to help us measure website usage and performance.
Non-essential analytics and advertising storage is denied by default. These consent settings are only updated when you make a choice through our cookie banner.
Cookies And Technologies We Use
Strictly Necessary Cookies
Strictly necessary cookies are used where required for the operation and security of our website. This may include functionality such as security, spam protection and remembering your cookie consent preferences.
These cookies do not require consent where they are strictly necessary for the website or a service you have requested to function.
The exact duration of these cookies varies depending on their purpose.
Google Analytics 4
With your consent, we use Google Analytics 4 (GA4) to understand how visitors use our website.
Google Analytics may collect information about how you interact with the website, including pages viewed, website interactions, approximate technical information about your device and browser, and events that we configure for measurement purposes.
For example, we currently measure events including:
- Successful contact form submissions
- Clicks on telephone links
This information helps us understand how our website is being used and evaluate its performance.
Google Analytics commonly uses cookies including _ga and _ga_<container-id>. Google states that these cookies have a default expiration of up to two years, although their actual lifetime may vary depending on our configuration, your browser settings and other restrictions.
Google Tag Manager
We use Google Tag Manager (GTM) to manage and deploy measurement technologies on our website, including Google Analytics.
Google Tag Manager is a tag-management system. It helps us control when tracking technologies are loaded and does not itself replace Google Analytics as an analytics service.
Google Consent Mode
We use Google Consent Mode to communicate your cookie choices to Google services.
When you first visit our website, the relevant Google consent settings are set to denied by default.
This includes:
- Analytics storag;
- Advertising storage
- Advertising user data
- Advertising personalisation
If you reject non-essential cookies, these consent settings remain denied.
If you accept the relevant cookies through our cookie banner, the corresponding consent settings are updated to granted.
Google explains that Consent Mode allows websites to communicate a visitor’s consent choices to Google tags and adjust their behaviour accordingly.
Managing Your Cookie Preferences
When you first visit our website, you will be presented with a cookie banner that allows you to accept or reject non-essential cookies.
You can change your cookie preferences at any time using the cookie settings available on our website.
You can also control or delete cookies through your browser settings. Blocking certain cookies may affect how some parts of the website function.
Withdrawing your consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Third-Party Cookies
We currently use Google services for website analytics and measurement.
Where these services use non-essential cookies or storage that requires consent, their use is controlled by the preferences you select through our cookie banner.
Google processes certain information collected through its services in accordance with its own privacy terms and applicable data protection arrangements.
You can learn more about how Google collects, uses and protects data through Google’s Business Data Responsibility information and Google’s Privacy Policy.
Changes To This Policy
We may update this Cookie Policy from time to time, including when we change the technologies used on our website or where legal or regulatory requirements change.
Any updated version will be published on this page and the “Last updated” date will be changed accordingly.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, you can contact:
Blackridge Marketing
Cameron Howard, trading as Blackridge Marketing
Email: [email protected]
For more information about how we collect, use and protect personal information, please see our Privacy Policy.