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Blackridge Marketing

Know What’s Working. Stop Guessing.

We get your tracking right, and turn it into reporting you can actually understand.

THE REALITY

The Numbers Are There. But Are They Right?

Most accounts come with the same issue. Money going out, no accurate way to see what's coming back in.

Tracking's Usually Half Set Up

Google Analytics 4 installed by default through Google Tag Manager, but never configured to track the conversions that actually matter to your business.

Leads Go Uncounted

Phone calls, form submissions and enquiries. If they’re not tracked properly, they’re invisible in your reporting, and invisible leads don’t get credit.

Reports Nobody Can Use

Screenshots of dashboards with no explanation. We report on what actually happened and why.

WHAT WE DO

GA4 Setup, Conversion Tracking & Reporting.

From the first audit through to your monthly report, here’s what proper marketing analytics setup actually involves.

1.
Tracking Audit

We review your current Google Analytics and ad account setup to find exactly what’s missing, broken, or double counting.

2.
GA4 Setup

Configured properly from the start, with the events and conversions that actually matter to your business, not just the defaults.

3.
Conversion Tracking

Accurate tracking for calls, form fills and key actions, across your website, Google Ads and Meta Ads accounts.

4.
Reporting

We bring your key marketing data together in one clear view, so you can understand performance without digging through multiple platforms.

5.
Ongoing Analysis

We turn the numbers into useful insight, highlighting what’s working, what’s not and where there’s an opportunity to improve.

WHO WE WORK WITH

Marketing Analytics For Any Business.

We set up conversion tracking for any business across in virtually any industry, but these are the sectors where our experience has delivered the biggest impact.
Construction
Local Services
Hospitality
Health Care

WHAT WE EXPECT

The First 90 Days

01

Days 1 to 30

Audit & GA4 Setup

We review your existing setup, identify what’s missing and establish what actually needs to be measured.

02

Days 31 to 60

Data Validation

We implement the tracking, test conversions and make sure the data being collected reflects what’s really happening.

03

Days 61 to 90

Clear Reporting

Your data is brought together into clear reporting, showing what’s working and what deserves attention.

04

Days 90+

Confident Decisions

With reliable data behind you, marketing decisions become based on evidence rather than assumptions.

FAQ

Your Questions,
Our Answers

We work with businesses investing £1,000+ per month in advertising spend. This allows us to gather enough data, identify opportunities and optimise campaigns properly to improve performance over time.

No. We work on a rolling monthly agreement with a 30-day notice period, rather than lengthy fixed-term contracts. We believe our results should be the reason you stay with us, not a contract.

We do recommend allowing at least 90 days for campaigns to gather enough data as this allows us to refine targeting and optimise performance to achieve the strongest possible results.

Every business is different, but most clients begin seeing improvements within the first 60 to 90 days. The initial phase focuses on gathering data, refining campaign performance and identifying what delivers the best results.

Paid advertising is an ongoing process, and consistent optimisation is what allows campaigns to improve and scale over time.

We manage campaigns across Google Ads and Meta Ads (Facebook & Instagram), supported by accurate conversion tracking and detailed reporting.

Every campaign is built around reliable data, giving you a clear understanding of what is working, where your budget is being spent and where opportunities exist.

Yes. You will always retain full ownership of your advertising accounts and data. We manage campaigns through our agency manager accounts, ensuring you maintain complete transparency, control and access at all times.

You will receive regular performance updates, clear monthly reports and ongoing communication whenever needed. We believe good communication is just as important as campaign performance.

Ready to grow your business?

Fill in the form, tell us a bit about your business and we’ll get back to you within 48 hours to talk through your goals.

Contact Form

Ready to grow your business?

Fill in the form, tell us a bit about your business and we’ll get back to you within 48 hours to talk through your goals.

Contact Form