Legal
Privacy Policy
Date Updated: 02/10/2026
Blackridge Marketing respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what personal information we collect, why we collect it, how we use it, who we may share it with, how long we keep it and the rights you have under UK data protection law.
Who We Are
Blackridge Marketing is a trading name operated by Cameron Howard, a UK-based sole trader.
For the purposes of UK data protection law, Cameron Howard trading as Blackridge Marketing is the data controller for the personal information described in this Privacy Policy.
If you have any questions about this policy or how your personal information is handled, you can contact:
Blackridge Marketing
Cameron Howard, trading as Blackridge Marketing
Email: [email protected]
What Personal Information We Collect
The personal information we collect depends on how you interact with us.
Information You Provide to Us
If you contact us through our website, email, telephone or another communication method, we may collect information such as:
- Your name
- Email address
- Telephone number
- Business or website details
- The contents of your enquiry
- Any other information you choose to provide
If you become a client, we may also collect information required to manage our working relationship, provide our services, communicate with you, issue invoices and maintain appropriate business and financial records.
Website and Analytics Information
Where you have provided the required consent, we use Google Analytics 4 (GA4) to understand how visitors interact with our website.
This may include information such as:
- Pages viewed
- Interactions with the website
- Approximate location information
- Device and browser information
- Traffic source or referral information
- Analytics events
We currently use analytics events to measure actions including successful contact form submissions and clicks on telephone links.
A telephone link click tells us that somebody clicked a telephone link on our website. It does not tell us whether a telephone call was completed or record the contents of a call.
Further information about the cookies and similar technologies used on our website is available in our Cookie Policy.
How We Use Your Personal Information
We may use your personal information to:
- Respond to enquiries and communicate with you
- Provide and manage our services
- Manage our relationship with clients
- Prepare quotations and discuss potential work
- Process payments, invoices and business records
- Understand how our website is being used
- Measure website enquiries and other interactions
- Improve our website, services and marketing
- Maintain the security and operation of our website
- Meet our legal, regulatory, tax and accounting obligations
We will not use your personal information for purposes that are incompatible with those described in this policy unless permitted or required by law.
Our Lawful Bases
UK data protection law requires us to have a lawful basis for processing personal information. The basis we rely on depends on why we are using the information.
Contract and steps before entering into a contract
We may process personal information where this is necessary to respond to a request for services, provide a quotation, enter into an agreement with you or provide services under an existing agreement.
Legitimate interests
We may process personal information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
These interests may include responding to business enquiries, managing client relationships, operating and improving our business and website, and protecting the security of our services.
Consent
Where required, we rely on your consent for non-essential analytics cookies and similar technologies. You can withdraw or change your consent through the cookie controls available on our website.
Legal obligation
We may process and retain certain information where necessary to comply with legal, tax, accounting or regulatory requirements.
Google Analytics and Google Tag Manager
With your consent, we use Google Analytics 4 to understand how visitors use our website and measure its performance.
Google Analytics is deployed and managed through Google Tag Manager.
We use Google Consent Mode to communicate your consent choices to Google services. Relevant analytics and advertising consent settings are denied by default and are updated according to the choice you make through our cookie banner.
We currently use GA4 to measure events including successful contact form submissions and clicks on telephone links.
Google processes certain information on our behalf when these services are used.
You can learn more about Google’s handling of data through Google’s Business Data Responsibility information and Google’s Privacy Policy.
Who We Share Personal Information With
We do not sell your personal information.
Where necessary, personal information may be shared with trusted organisations that help us operate our business and provide our services.
These may include:
- Google, where Google Analytics and related measurement services are used
- Our website hosting and infrastructure providers
- Email and communication service providers
- Accounting, payment or other business administration providers where applicable
- Professional advisers, regulators, authorities or other parties where disclosure is required or permitted by law
These organisations may process personal information on our behalf or, in some circumstances, act as independent data controllers.
We only share personal information where there is an appropriate reason to do so.
International Data Transfers
Some of the service providers we use may process or store personal information outside the UK.
Where personal information is transferred internationally, we take steps to ensure that an appropriate mechanism or safeguard is in place where required by UK data protection law.
Depending on the destination and provider, this may include UK adequacy regulations or appropriate contractual safeguards.
How Long We Keep It
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including where we need to retain information for legal, accounting or regulatory purposes.
General enquiries and contact-form submissions
Up to 24 months, unless there is a reason to retain them for longer
Client and service records
For the duration of the relationship and an appropriate period afterwards
Financial and accounting records
For the period required by applicable UK tax and accounting requirements
Google Analytics data
According to the retention settings configured within our Google Analytics property
Where there is no fixed retention period, we consider the nature of the information, why we hold it, whether it remains necessary and any applicable legal requirements when deciding how long to retain it.
How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet-based system can be guaranteed to be completely secure.
Your Data Protection Rights
Depending on the circumstances and the lawful basis being relied upon, UK data protection law may give you rights including the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information in certain circumstances
- Request restriction of processing in certain circumstances
- Object to certain processing
- Request transfer of certain personal information where applicable
- Withdraw consent at any time where we rely on consent
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
To exercise a data protection right, contact [email protected]
The rights that apply can depend on the circumstances and lawful basis for processing.
Your Right to Object
Where we process your personal information on the basis of legitimate interests, you have the right to object to that processing in certain circumstances.
You can contact [email protected] to make an objection.
Complaints
If you have concerns about how we use your personal information, please contact us first so we can try to resolve them.
You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).
Cookies
Our website uses cookies and similar technologies.
Strictly necessary technologies may be used where required for the website to operate. Non-essential technologies, such as analytics cookies, are controlled according to the choices you make through our cookie banner.
For details about the technologies we use and how to manage your preferences, please see our Cookie Policy.
Changes To This Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.
When we make changes, we will update the date shown at the top of this page.
Contact Us
If you have any questions about this Privacy Policy, how we use your personal information or your data protection rights, you can contact:
Blackridge Marketing
Cameron Howard, trading as Blackridge Marketing
Email: [email protected]
For more information about how we use cookies and similar technologies, please see our Cookie Policy.